R Roby Aryono, Project Controller Division Head, Triniti Land | The CEO Magazine

Designing the homes of tomorrow seems like a dream job. There’s so much to consider, from floor space to aesthetics to incorporating the latest technological or sustainable innovations.

But that’s just for one home. For a whole development project, take all those considerations and multiply them at least tenfold, and you’re beginning to approach the kind of work involved. That’s the work at which leading Indonesian property development firm Triniti Land excels.

A part of the sector since 2009, the company has emphasized craftsmanship across the more than 400 hectares that make up a property portfolio worth close to US$2 billion.

“Triniti Land projects are spread across Indonesia and each has unique characteristics,” says R Roby Aryono, Project Controller Division Head and a 10-year veteran of the company.

“So one of our high-rise developments, Brooklyn, is apartments, small offices and retail. It’s all about urban lifestyle and ease of mobility. Then our Yukata Suites project is more about luxury, privacy and a Japanese onsen style.”

Elsewhere, Collins Boulevard applies an art-heavy style to 2,400 units and a shopping mall, while The Smith blends offices and modern apartment living.

“With The Smith, we’re catering to entrepreneurs running startups,” Aryono says. “We’re providing office space where they can also reside.”

Building on experience

The Triniti Land spectrum is broad, but for Aryono, it’s a canvas across which he can apply his knowledge and experience. A longtime player in procurement departments around the Indonesian property development sector, he was offered the role of a lifetime – Triniti Land’s General Manager of Procurement – in 2016.

“The opportunity was immense,” he recalls. “It was the chance to learn across all of the projects Triniti Land had underway, but also to put my skills and knowledge to work.”

Although each Triniti Land undertaking is unique, there are some common characteristics, especially in the procurement realm. They aren’t always as fun as design or construction.

“If there’s a project delay caused by contractor negligence, for instance, then Procurement will consult with the Project Manager, COO and the Project Controller to issue sanctions or delay penalties to the contractor,” he explains.

“Disputes frequently arise between contractors, consultants and owners due to poor coordination and a lack of understanding. That’s where leadership is crucial – a leader must solve problems and deliver fair, effective solutions for all stakeholders.”

And this is where Aryono excels, helping Triniti Land to deliver its projects smoothly by acquiring the right goods and services.

“A procurement professional in building construction and real estate should ideally master construction management, budget control, contract administration knowledge and good negotiation,” he says.

“At Triniti Land, we use two main methods of procurement: competitive bidding and tendering, and direct appointment.”

The right connections

Preferred by Aryono, the former allows Triniti Land to evaluate vendor qualifications and supplier capabilities to select the most suitable contractors to work with. That’s why the company is able to boast some of the best partners in the industry, including door maestros Woodone Integra.

The methodology aligns with the five core principles Aryono has developed throughout his career: accountability, consistency, value for money, fair dealing and trading, and informed decision-making.

“We treat partners with respect while maintaining strict developer integrity and professional ethics,” he says. “And we end up with quality materials, efficient and effective delivery and favorable payment terms for the developer.”

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“Our shared commitment to quality and eco-friendly design makes partnering with Triniti Land a natural fit with Woodone Integra products. Together, we are setting a higher standard for comfortable living.” – Tomoyuki Miyauchi, Vice President Director, Woodone Integra Indonesia

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Being the procurement boss also puts Aryono in the driver’s seat when it comes to sustainability. Environmentally friendly options are usually a part of the design, but it’s his job to realize these concepts.

“For green building projects such as Sequoia Hills in Sentul Raya, we select eco-friendly, non-hazardous materials and prioritize environmental management, such as proper wastewater treatment systems, hybrid solar panels, EV charging stations and open green spaces for pedestrians,” he explains.

Leading by example

While his tenure at Triniti Land has allowed Aryono to grow professionally, he says there’s one area on which he can’t be moved: maintaining absolute integrity.

“Procurement roles carry immense responsibility and exposure to vendors,” he points out. “There are temptations or shortcuts that conflict with corporate governance and personal integrity. Upholding that integrity is, I believe, the most critical requirement for a procurement leader.”

The next generation of procurement leaders will have to master that core tenet if they’re to find success, but Aryono says if they can do this successfully there’s much to be gained.

“My advice is to master the core technical disciplines, communicate effectively and above all, uphold uncompromised professional integrity as your foundational asset,” he says.