Entrepreneurs

Most business longevity advice is based on myths: here’s the reality

Chart a course toward long-term success by separating business myths from reality

Why your founding story is sometimes more important than your product

Sharing your brand’s founding story is an opportunity for growth and customer connection

How learning to fold in poker made me a better business owner

Business success isn’t necessarily about winning every hand, but knowing when to fold

How to compete with industry giants by niching down

Focus on a particular market instead of a broad approach when starting a business

Shai Eisenman

How the Bubble Skincare Founder and CEO is disrupting the industry