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BFSI

Harnessing Star Power: How Celebrities Can Supercharge Your Brand

Discover how to execute an effective celebrity endorsement campaign

5-min read

Harnessing Star Power: How Celebrities Can Supercharge Your Brand

Discover how to execute an effective celebrity endorsement campaign

What is True Customer Centricity?

Is your business truly serving its customers?

5-min read

Power of Personal

Discover how AI can power up your personal branding strategy

6-min read

Six Steps to Creating a Unique Brand ID

Carrie Barker shares the six steps to consider when investing in your brand ID

6-min read

Six Steps to Creating a Unique Brand ID

Carrie Barker shares the six steps to consider when investing in your brand ID

The Rename Game

The lessons your business can learn from companies that have rebranded

8-min read

The Rename Game

The lessons your business can learn from companies that have rebranded

Lost in Translation

Set your brand up for success across cultures from the word go

6-min read

Brand Magic

Disney has been a master of branding for 100 years and counting

8-min read

An Iconic Brand

Starbucks continues to grow on a global scale after 52 years in business

4-min read

Branding Boost

Successful branding needs authenticity and a long-term vision

5-min read

Branding Boost

Successful branding needs authenticity and a long-term vision

Brand Power

What makes some brands successful and why others have fallen by the wayside

10-min read

Safeguard Your Business

With inflation on the rise, companies should reconsider their pricing strategies

4-min read

Guanxi and Why it Matters

CEOs are increasingly judged as much for their networking skills as their business acumen

5-min read

Guanxi and Why it Matters

CEOs are increasingly judged as much for their networking skills as their business acumen

Running Out of Stream

Can Netflix rise to the challenge or will it lose its winning edge?

5-min read

Business Lessons from Bamboo

Just like bamboo, agile businesses combine resilience, strength and rapid growth

8-min read

Five Ways Brand Authenticity can be Profitable

What are the world’s most authentic brands, and why?

7-min read

The Real McCoy

Honesty, transparency and a strong sense of authenticity do wonders for the bottom line

6-min read
RELATED ARTICLES

Why your return-to-office plan is failing – and how to fix it

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Crisis as catalyst: Four ways to turn adversity into valuable learning

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Why CEOs should get on their lawnmower and encourage staff to do the same

4-min read

SPOTLIGHTS ON LEADERS

Kate Fox: The Massachusetts Office of Travel and Tourism’s Executive Director on boosting visitors

Brenna Fall: Cedar Rapids’ new Public Works Director on redefining success in local government

Jennifer Price: The McElhanney CEO on using engineering to address global challenges and inspire change

Nicolas Derouin: The Arkup Co-Founder and CEO on a new way to live and work at sea

Aaron Conner: SERVPRO’s Colorado VP on helping his clients get back to normal after a disaster