Branding & Marketing – Global

Tag: Branding & Marketing

The Rename Game

The lessons your business can learn from companies that have rebranded

Brick by Brick

How LEGO rebuilt itself from the ground up is both a cautionary and inspirational tale

Marcus Collins

The World Business Forum speaker on cultural contagion in branding

Branding Boost

Successful branding needs authenticity and a long-term vision

Brand Power

What makes some brands successful and why others have fallen by the wayside

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SPOTLIGHTS ON LEADERS

Eleonora Nencheva: How KFC Bulgaria is positioning itself as a modern brand with social purpose

Josh Cairns: The Op Central Founder discusses the exciting future for his company

Ali Ozyon, Muzzammil Dhedhy & Hakan Ozyon: Hejaz Financial Services’ new app puts the needs of the Islamic community first

Misty Ann Giles: The Montana Department of Administration is a government agency with a business mentality

Ittira Davis: Ujjivan SFB is making upward social mobility a possibility in india, says its MD and CEO