Branding & Marketing – Global

Tag: Branding & Marketing

Brick by Brick

How LEGO rebuilt itself from the ground up is both a cautionary and inspirational tale

Brand Magic

Disney has been a master of branding for 100 years and counting

An Iconic Brand

Starbucks continues to grow on a global scale after 52 years in business

Brand Power

What makes some brands successful and why others have fallen by the wayside

Creating Sticky Customers

Keep your customers coming back again and again with these five simple tips

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SPOTLIGHTS ON LEADERS

Santosh Kumar Jha: Konkan Railway is bringing world-leading infrastructure projects to regional India

Rupen Patel: Patel Engineering is undergoing a hydropower growth spurt, says its MD

Sandeep Bhardwaj: HDFC Securities’ COO and CDO is capitalizing on India’s economic boom

Ittira Davis: Ujjivan SFB is making upward social mobility a possibility in india, says its MD and CEO

Pradip Kumar Das: The Chair and MD of the Indian Renewable Energy Development Agency has led a turnaround