Branding & Marketing – Global

Tag: Branding & Marketing

Harnessing Star Power: How Celebrities Can Supercharge Your Brand

Discover how to execute an effective celebrity endorsement campaign

5-min read

Seven Tactics to Repurpose Content and Accelerate Growth

The marketing and branding approach that will impact the audience you want to reach

A Brand Apart

The best branding quotes from experts to inspire you to take yours to the next level

Gold Standard

Inside the sweet success of Haribo’s iconic gummy bear empire

The Rename Game

The lessons your business can learn from companies that have rebranded

Brick by Brick

How LEGO rebuilt itself from the ground up is both a cautionary and inspirational tale

SECTIONS

Inspire Innovate Invest Indulge

SPOTLIGHTS ON LEADERS

Nadia Chauhan: Parle Agro’s Joint MD on quenching India’s thirst

Viraj Bahl: Veeba’s Founder and MD has breathed new life into the sauce company

Nilesh Kothari: The Jewelex India MD on glittering gemstone success

Shashibhushan Upadhyay: The President of Mukand is strengthening quality at the steel company

Sanjay Varma: The MRPL Managing Director is leading the company toward even greater heights