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Greening the Bull

Luxury Italian car manufacturer Lamborghini is intensifying its commitment to decarbonization with the Direzione Cor Tauri program, which has a target of a 40 percent reduction in CO2 emissions per car across the entire value chain by 2030 (compared to 2021) in its sights.

This initiative extends beyond electrifying the model range and decarbonizing production. Rather, it encompasses the entire enterprise, including the supply chain, logistics and product use phases. The strategy involves the hybridization of super sports cars, electrification of Super SUVs and the future Ultra 400 GT 2+2.

The first hybrid model, Revuelto, launched in 2023, with further electrification planned for 2024. The ambitious program, supported by the largest investment in the company’s history, emphasizes sustainability across the organization and aims to achieve total carbon neutrality for Automobili Lamborghini by 2050.

The plan also includes creating new jobs, enhancing wellbeing through the Lamborghini Feelosophy program and promoting continuous learning for personal and professional growth.

“Our mission, as a globally recognized brand, is to inspire and encourage others to tackle these modern-day challenges. Automobili Lamborghini is proof that a sustainable vision is possible,” said Stephan Winkelmann, Chairman and CEO, in a statement on the launch of the program.

If the Post Fits

At select Parisian post offices, a modern twist has the potential to revolutionize the shopping experience in the French capital. La Poste has recently rolled out bright yellow fitting cubes, allowing customers to try online purchases instantly. This means no more tedious trips home to check the item fits and then return if it is the wrong size. Equipped with packing tape, return label printing and recycling bins, these futuristic fitting rooms resemble the French postal service’s iconic mailboxes.

With La Poste’s goal to modernize, offering convenience and sustainability, the initiative could also combat high return rates plaguing retailers, enhancing resale potential and reducing environmental impact, says trendspotter TrendWatching. La Poste’s innovation not only saves time but also positions it competitively in the evolving ecommerce logistics landscape.

Plastic not-so Fantastic

A group of researchers from the Oxford Martin Programme on the Future of Plastics at the University of Oxford has proposed an ambitious road map for achieving a sustainable and net-zero plastic economy. Published in Nature, the paper argues for a fundamental rethinking of the current technical, economic and policy paradigms that contribute to rising carbon emissions and uncontrolled pollution associated with plastics.

The authors highlight the need for global action and set out four targets, including reducing future plastics demand by 50 percent; changing manufacturing processes to rely solely on renewable raw materials instead of fossil fuels; achieving 95 percent recycling of recoverable plastics; and using additives and other innovations reduce negative environmental impacts, while also integrating plastic production and recycling with renewable power.

The study emphasizes the importance of concerted efforts across all four target areas to address the climate impacts of the global plastics system and align with United Nations Sustainable Development Goals.

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