DIGITAL REPLICAS TO THE RESCUE

Important architecture, statues and monuments in Ukraine have been digitally preserved using Polycam, a powerful prosumer app that allows users to scan a physical object using an iPhone or iPad.

Originally conceived by Virtue, Vice’s in-house creative agency, “Backup Ukraine” is a collaboration between the Danish UNESCO National Commission and Blue Shield Denmark, which aims to prevent the loss of artworks during Russia’s invasion of the country.

Participants can scan and upload a physical object to create a digital replica, which can then be used as a reconstruction aid if the items are damaged or destroyed.

In March, it was confirmed the Kuindzhi Art Museum in Mariupol, which once featured 2,000 exhibits and a vast collection of prominent Ukrainian artwork, had been destroyed.

“During an ongoing war, traditional methods of cultural preservation are under pressure,” Danish UNESCO National Commission Chair Elsebeth Gerner Nielsen said in a statement. “So, innovative technologies are a very welcome assistance.”



Office buildings are often thought of as futuristic masses of glass and metal, but that could be changing. Wood is becoming a popular construction material for modern multistorey buildings.

In fact, wood trade body WoodWorks confirmed that the number of multistorey mass-timber buildings being built in the US rose 50 per cent between July 2020 and December 2021 to more than 1,300 structures.

Projects include a new Google five-storey office building in Sunnyvale, California scheduled to open in August, and a 25-storey residential-retail complex in Milwaukee.

Meanwhile, a Japanese timber company has plans for a 70-storey wood building in Tokyo and a UK-based architectural firm has proposed an 80-storey skyscraper in London.

A December 2021 report by Grand View Research put the global market for mass timber at €881 million in 2020, anticipating growth at an annual rate of 13.6 per cent from 2021– 2028.


With artificial intelligence (AI) powered chatbots increasingly handling customer transactions, a new study has revealed how consumers are reacting to this trend. And it looks as though it depends on whether or not they think they are getting a good deal.

Research published by the Journal of Marketing found that if a company is offering an underwhelming deal on a product or service, consumers are more likely to purchase and be satisfied if the offer is made by a chatbot rather than a real person. However, they are more likely to respond well to a better price if it has been offered by a human.

The appearance of the bot also seems to affect how consumers respond to offers. The more humanlike an AI chatbot appeared, the more the study’s participants would react to offers as though they were being presented to them by a real person.

According to Aaron Garvey, Associate Professor of Marketing at the University of Kentucky’s Gatton College of Business and Economics and co-author of the study, the findings come down to the fact that people tend to believe that AI cannot have bad intentions whereas a human can. On the other hand, when a human presents a surprisingly good offer, they are perceived as being generous making it more attractive.



Higher profit margins and improved company performance are just some of the benefits to be reaped by boosting female representation in senior management teams, according to new research.

A Realindex study on gender diversity in the private sector found that companies with more women in senior management teams saw profit margins around 30 per cent higher than those with lower gender diversity.

In addition, companies with greater gender diversity in their senior management teams reported cumulative return-on-equity almost 30 per cent higher than those with less gender diversity over a five-year period.

“To understand the impact of gender diversity on company performance and investment returns, we cross-referenced the gender data with multiple company attributes such as return on equity and profit margins,” Joanna Nash, a co-author of the study, said.

“The analysis showed a clear correlation between greater diversity and better company performance.”


In 2020, Tesla opted to spend €0 on ad spend per car sold, choosing to spend a hefty €2,749 on research and development (R&D) per car sold instead – a bold move. But it’s not the only car brand to be placing a greater emphasis on R&D. Here’s how these well-known players divided their dollars in 2020.


Tesla

€0 ad spend per car sold   €2,749 R&D spend per car sold


Ford

€431 ad spend per car sold    €1,093 R&D spend per car sold


Toyota

€418 ad spend per car sold    €979 R&D spend per car sold


GM Motors

€363 ad spend per car sold    €809 R&D spend per car sold


Chrysler

€612 ad spend per car sold    €722 R&D spend per car sold



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