Halliburton has assembled a powerful and symbiotic digital transformation ecosystem wherein each entity supports, enhances and amplifies the rest. The company’s unique approach to digital transformation involves coupling its extensive portfolio of E&P digital applications and robust subsurface science and well engineering technologies with a truly open and interoperable architecture. Halliburton combined this revolutionary, open application framework with cutting-edge data science, automation and computational excellence to accelerate digital talent transformation and unlock maximum value.

Halliburton’s success and leadership in the digital E&P space largely rests on key strategic, technological and operational pillars.

Agile and Rapid Innovation Cycles

The oil and gas industry is undergoing a paradigm shift fuelled by the confluence of price volatility, capital discipline and the need to meet current energy demands in an efficient, sustainable manner. Halliburton Landmark helps its customers quickly adapt to changing market scenarios and use cutting-edge digital technologies through rapid innovation cycles, the open and interoperable architecture of DecisionSpace® 365 cloud applications and iEnergy® Cloud.

This agile methodology synergises perfectly with Halliburton 4.0 – the company’s advanced, cross-functional approach that connects software, hardware, AI, machine learning and downhole sensors to enable radical visibility, efficiency and productivity. The company’s operational agility is based on its rapid deployment of its sustainability and decarbonisation solutions. Halliburton Landmark’s software addresses many of the subsurface and well construction challenges associated with carbon sequestration, hydrogen storage and geothermal energy.

Co-innovation and Collaboration

Halliburton follows a proprietary digital transformation methodology – known as SmartDigital® Co-innovation Service – that is comprehensive, collaborative and highly personalised for specific challenges. The company uses design thinking to identify opportunities for digital-driven growth and productivity enhancements through extensive stakeholder conversations. The final step involves charting a comprehensive digital transformation roadmap that guides the structured execution of the project. This unique end-to-end methodology helps Halliburton to avoid the plan versus execution disconnect that has undermined E&P digital transformation initiatives.

Open and Interoperable Solutions

Halliburton Landmark built its cloud applications and solutions on an open, industry accepted architecture that is designed for a multi-cloud environment. This helps ensure Halliburton customers can seamlessly connect their existing investments, third-party applications and/or plug-ins. For oil and gas companies, the biggest benefit of an open architecture application is the ability to solve unique challenges by seamlessly combining Halliburton technologies with third-party solutions, or even an in-house developed software.

Transformative Expertise

Halliburton is committed to rapid value realisation for its customers. As part of this endeavor, Halliburton experts and innovators work closely with customers to identify growth opportunities and share best practices to unlock the full potential of Halliburton Landmark software. The company has established several centres of excellence to help customers accelerate their workforce’s digital competency, especially in new technologies like artificial intelligence and machine learning. The company’s Data Sciences Center of Excellence has already trained a large number of petroleum engineers and geoscientists.

E&P Digital Twin

Halliburton Landmark has a tried and tested track record of deploying digital twins to help E&P companies gather in-depth operational insights, optimise processes and enhance decision-making. For instance, the company’s DecisionSpace® 365 cloud solutions, Digital Well Program® and Digital Well Operations, use digital twins to connect all phases of well delivery, in real time. Digital Well Program® delivers a live model of the well that is continuously updated with real-time drilling and subsurface data to enhance well design and reduce cost. Similarly, Digital Well Operations creates a centralised ‘Live Plan’ that connects well design, activity program, finance and contracts, and vendor and service schedules into a single digital repository to create an evergreen digital twin of well operations. The ‘Live Plan’ is updated in real-time and automated workflows run revised engineering models to update well activity program on the fly to relieve the burden on engineers, optimise ROP, and maximise trip time.


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