Few industries have undergone a transformation as extensive as information technology. The ever-evolving world of IT makes it a challenge for even the most savvy businesses to keep up. But for Sanghun Lee, President of leading enterprise IT solutions provider Samsung SDS Europe, this dynamic sector has kept his career constantly developing.

“From the beginning, I was lucky that I was in the very center of IT innovation when it started in the 1990s,” he explains. “Samsung SDS has always stayed ahead of technological advancements, and my roles have transformed along with it.”

Equipped with more than 30 years of experience at Samsung, Lee is ideally placed to embark on the continuous innovation that’s needed to create genuine innovation in the IT logistics sector. The next step for Lee and his team at Samsung SDS Europe is to solidify the company as a leader in ICT innovation, delivering secure, scalable solutions that drive digital transformation.

“Over the next few years, we will continue to leverage emerging technologies like generative AI, cloud computing and digital logistics to empower our customers to streamline operations, enhance productivity and innovate at scale,” Lee says.

Adapt and innovate

As business needs shift and consumer expectations continue to expand, simply keeping up with the status quo is not enough. What sets Samsung SDS apart from other businesses is that instead of just promoting technologies and innovative solutions, they are actually using these tools themselves.

“We’ve already tested those things on our own, and the customers should feel good about it because a global leader, such as Samsung, is also using these technologies. For us, that’s one of the key differentiators,” Lee adds.

No single solution or tool is responsible for the success of Samsung SDS and its clients, with the firm staying ahead of change by embedding hyperautomation, AI and cloud solutions into its offerings. The company has implemented Brity Automation and FabriX along with generative AI to promote intelligent decision-making, as well as helping to streamline workflows.

AI cloud technology – able to power hyperautomation and real-time decision-making – is another area of innovation where Samsung SDS is at the forefront.

“Our advanced GPU-enabled data centers in London and Frankfurt provide the computational power needed for these innovations, ensuring reliability and scalability,” Lee says.

“This approach allows us to anticipate and meet our customers’ needs, delivering solutions that drive efficiency and resilience.”

Sustainable growth

Pairing sustainable growth with ICT innovation is at the heart of Lee’s work. The commitment to sustainability isn’t an afterthought and shapes all operations and strategies to drive meaningful environmental impact. Using advanced technologies that Samsung SDS is well known for, it can monitor systems for cloud and logistics services in real-time, helping clients track and reduce their environmental footprint.

At the data center level, eco-friendly innovations like immersion cooling are employed to boost energy efficiency.

“By advancing hyperautomation and leveraging generative AI, we empower organizations to adapt, thrive and lead in the digital transformation era,” Lee explains.

Strong partner relationships and efficient supply chains underpin the offering by Samsung SDS, with mutual growth being unlocked as pricing is optimized and inefficiencies are reduced.

“The supplier relationship is a key success factor of our IT business – otherwise we cannot survive. We are collaborating on R&D projects with suppliers and fostering relationships through innovation and leveraging our SRM platform Caidentia to streamline interactions,” Lee reveals.

The competitive edge of the company lies in its ability to seamlessly blend advanced technology, industry expertise and global reach with localized insights. When decades of experience in the IT sector are added to this, it’s clear to see why, even in complex areas such as supply chain management and enterprise mobility, Samsung SDS can deliver precision at scale.

“This deep expertise allows us to offer tailored solutions that meet the unique challenges of modern businesses,” Lee concludes.