Phiaro continually adapts to the times, producing concept cars of the highest quality that capture the spirit of each generation.

Founded in 1939 in Tokyo as a manufacturer of wooden molds, Phiaro has a long history of evolving with the industry. From its beginnings as a family business, Phiaro has blended craftsmanship and innovation in every project, drawing inspiration from the scents and sounds of its production facilities – the smell of wood in the workshop, the hum of machinery in motion.

Phiaro’s expansion into concept car creation opened the door to exploring advanced design, engineering, and technological challenges, allowing the company to turn designers’ visions into tangible, high-quality concepts. In 2013, Phiaro extended its reach to the United States, embracing new cultures and influences that enrich its design approach today. Over the past 84 years, Phiaro has earned global recognition for producing concept cars for automakers of every scale, all driven by a commitment to excellence.

As an innovation-focused company, Phiaro is deeply invested in advancing new technologies, with projects that span EVs, EV batteries, and user interface/user experience (UI/UX) development. With a spirit of experimentation and dedication to quality, Phiaro adapted during the COVID-19 pandemic by enhancing its online presence, leveraging social media and expanding global connections.

Positioned at the forefront of technological progress in concept car design, Phiaro balances tradition with innovation, creating products that respond to the demands of modern times.

Clients Who Inspire Us: Embracing Challenges, Growth, and Collaboration

Phiaro thrives on partnering with clients who are passionate and visionary, whether they’re startups or established brands. These clients embrace challenging projects and are open to new ideas, creating an ideal environment for growth. From Phiaro’s perspective, continuous learning and technical leadership are central to providing clients with the expertise they need. This collaborative approach fosters strong, positive client relationships based on mutual growth, creativity and shared goals.

Services

At Phiaro, every step from design to final production is handled in-house, a unique approach that sets it apart.

Design and Modeling

• Design Sketches
• Clay and Styrofoam Models
• Concept Cars
• Specialized Vehicles: Motorcycles, ATVs, Waterjets, Golf Carts, Robots, EVTOL, SPACE

Engineering & Manufacturing

• EV Chassis Manufacturing
• HMI and UI/UX Design
• Custom Displays
• VR/AR Integration
• Digital Data Support: ALIAS, CATIA CLASS A, CAD/Mechanical Engineering

Advanced Machining

• 5-Axis Machining Center with Zimmermann CNC machines (FZ33, FZ37)
  Work Size: X=6,500 millimeters, Y=3,500 millimeters, Z=2,500 millimeters

Exterior Fabrication

• Carbon Composites
• Frame Fabrication
• In-house Paint Shop

Interior Fabrication

• Trim Shop (wrapping/sewing)
• Seat Models (Soft and Hard)
• Lighting Development

Event Support

• For major events like CES, SEMA, NAIAS, Pebble Beach, LA Auto Show, SXSW

Phiaro combines tradition and innovation, making it the ideal partner for groundbreaking concept car development and automotive design.