The first digital native storytelling hub in the Middle East and North America (MENA) region, blinx aims to inspire and engage the young people in global news and current affairs through honest, genuine and spectacular storytelling.

This feat has been made possible through the leadership of blinx General Manager Nakhle Elhage. Elhage is a seasoned news media professional in the Middle East and North America (MENA) region, with over three decades of experience in the industry.

Starting his career in radio in the 1980s, he quickly rose through the ranks to become the Director of News for MBC Group’s general entertainment channel. Elhage then became a pivotal launch-team member of Al Arabiya News Network (and later, Al Hadath), where he served as the Director of News and Current Affairs for 16 years.

A New Era

With his extensive knowledge of Middle Eastern dynamics and a proven track record, Elhage is well-equipped to steer organizations towards a new era of digital media.

“We’ve made remarkable strides since our brand name announcement,” Elhage explains. “The launch of blinx is not just about compelling content creation.

“It’s a digital media powerhouse that promotes storytelling excellence in a myriad of genres like entertainment, infotainment, news, trending, investigative journalism, business, lifestyle, sports, self-development, climate change and more.”

Collaboration with Vizrt

The long-standing partnership between blinx and Vizrt spans over two decades, during which the two companies have collaborated on numerous innovative and award-winning projects that have left a significant and positive impact on the broadcast industry.

At blinx, the collaboration with Vizrt began from the very conceptualization of our projects. Our shared vision was to shape the future of digital TV and platforms. Vizrt joined forces with the start-up blinx, aiming to engage and empower gen Z and Millennials through impactful storytelling that resonates with them. Moving away from conventional broadcasting, blinx offers refreshing narratives, crafted by a younger generation of journalists for their peers.

Embracing Technology

Utilizing cutting-edge technology, blinx crafts unique experiences across various screens and platforms. This includes leveraging extended reality technology and Viz AI to pioneer a world-first ‘digital twin’ within a media hub in the metaverse. With Vizrt’s support, the blinx metaverse studio offers an unparalleled immersive content experience.

The blinx Smart TV App also offers exclusive long-form content such as investigative features, talk shows and live broadcasts.

“Technology is designed to transport audiences beyond traditional storytelling, pushing the limits of innovation, news, information and data,” says Fadi Radi, blinx Chief Creative Officer.

“Our featured stories cater to tech-savvy youth, offering a blend of entertainment and insightful inspiration. End-users can effortlessly swipe through stories, engaging with both content creators and peers.”